Dutch Invertuals Academy offers extensive input and feedback from tutors, lecturers, and special guests from our Invertual network. You will be supported by a wide range of workshops, lectures, one-to-one video calls, and critical feedback sessions, centered around this year’s theme True Matter.




Tutors from our vast network of designers, each with their own set of skills and expertise, will guide you through this inspiring journey.


Raw Color

Raw Color is known for their strong visual language. They work across design disciplines to materialise colour by blending the fields of Graphic Design, Photography and Product Design. Raw Color forms daily objects into colorful settings.

Edhv / Architects of Identity

Best described as ‘Architects of Identity’, multidisciplinary studio Edhv has slowly migrated from graphic design into much more because of its broad approach to identity design. They maintain a strong balance between commercial work and self-initiated projects, to never stop learning and experimenting.

Studio Mieke Meijer

Maneuvering between architecture and design, Studio Mieke Meijer creates extraordinary objects for the public and private domain, reflecting the logic of the construction and respecting material properties, while always pushing the limit.

Xandra van der Eijk

As an artist and designer, Xandra connects art with ecology and activism. Incorporating theory, fieldwork, documentation methods and material development, Xandra re-interprets our landscape from a more holistic view, less anthropocentric.

Wendy Plomp

As founder and design director of Dutch Invertuals, Wendy Plomp addresses actual subjects and works on concepts with a collective of design talents. As the driving force behind Dutch Invertuals, Plomp will inspire and enthuse you to use your imaginative powers, to think critically and to make way for a more sustainable future.

Daphna Laurens

Daphna and Laurens transform everyday objects into characteristic products, by researching traditions, materials and compositions. Literally being a ‘vormgever’ (a person who gives shape, in Dutch), Daphna and Laurens shape thoughts, objects, products and spaces.





A carefully selected group of Invertuals and guest lecturers from our network, will share their knowledge, specializations and working methods with you.

Dienke Dekker

Dienke’s projects have a strong emphasis on experimenting with materiality and techniques. Her main focus is on working with textiles. Dienke is best known for using striped yarns and weaving art.

Jólan van der Wiel

Jólan experiments in combining technology with natural phenomena. Developing new ‘tools’ that inspire and allow new forms to take shape. Translating experimental discoveries into functional designs is his ultimate goal.

Bram Vanderbeke

Bram explores and transforms possible interactions between an object, its architectural environment and its user. Creating manifestations that are both autonomously artistic ánd useable: architectural objects and rhythmic installations in varying dimensions.

Kirstie van Noort

Kirstie is especially interested in the process or story behind a material. When intrigued, she starts researching: first she documents the environment and process, and then she meticulously tests and experiments with samples of the material. This can result in, among others, the foundation of a new product concept.

Daniël de Bruin

Daniël’s practice is inspired by a deep-rooted curiosity for the functioning and construction of machines and apparatus; regarding both the marvel of their technical aspects and their impact on our lives and surroundings. His works are alternative mechanical constructions that deliberately re-increase the interaction between man and machine.

Tijmen Smeulders

Tijmen aims to offer new perspectives on products for everyday use; challenging our assumptions in terms of both materiality and functionality. This means rigorously questioning and experimenting with an array of features including colour, texture, shape, material, size and function.


Soon we will introduce more exciting colleagues from our Invertual network – stay tuned!

Philip Fimmano

In his trend presentation “Earth Matters”, design expert and curator Philip Fimmano of Edelkoort Exhibitions will explore how areas such as design, art, textiles and fashion are increasingly driven by an innovative energy that is inspired by Mother Nature.

Dutch Invertuals Academy
July 23 - August 30



Fuutlaan 12b
5613 AB Eindhoven
The Netherlands
+31 (0)40 – 7502401

Curator/Creative Director

Business Manager




Dutch Invertuals B.V.

K.v.K. 68191111
VAT. 857338572B01
Bank NL66ABNA024.78.58.137


Press package



Thanks to

Edhv – graphic design
Raw Color – visuals & video